WhatsApp is a messaging application utilized in the hospitality sector for communication purposes. It enables the interaction with guests through instant messaging, which can assist in responding to inquiries, managing reservations, and sharing updates. Key features include voice and video calls, allowing staff members to communicate effectively and coordinate their activities. The app also supports the sharing of multimedia content, such as menus, event details, and promotions. WhatsApp uses end-to-end encryption to secure communications, thereby protecting both guest and company information. It is accessible on smartphones and desktops, providing flexibility in usage for hospitality businesses when managing customer interactions. The decision to adopt WhatsApp as a communication tool is at the discretion of each business.
